Proform Construction Products is looking for a Technical Sales Representative, based out of Edmonton, who will be primarily responsible for building key customer relationships with new and existing clients. The Technical Sales Representative will work with staff from various departments to increase sales opportunities and maximize revenue. This role will manage existing clients to ensure ongoing satisfaction, assist customers with orders and creative precast solutions for their projects.  A working knowledge of the Underground Construction Industry and/or Waterworks Industry is essential to be successful in this role.


  • Adaptability
  • Communication
  • Decision Making
  • Negotiation
  • Networking and Relationship Building
  • Problem Solving
  • Results Orientation


  • Build key customer relationships with new and existing clients
  • Work with staff from various departments to increase sales opportunities and maximize revenue
  • Manage existing clients to ensure ongoing satisfaction and retain business
  • Cold call within a defined market or geographic area to ensure continual opportunities for business growth
  • Conduct research to identify potential clients
  • Identify business opportunities, generate warm leads, and seek out partnerships
  • Negotiate and close business deals
  • Develop a rapport with new clients
  • Present new products and services and enhance existing relationships
  • Handle client objections by clarifying information, emphasizing benefits, and working through differences to a positive conclusion
  • Predict clients’ future needs and devise strategies and action plans to meet those needs
  • Set sales targets
  • Liaise with senior management in order to determine organizational strategy and initiatives
  • Stay up to date on the company’s current product and service offerings
  • Work with technical staff and colleagues to meet customer needs
  • Attend industry functions and provide feedback and information on emerging trends
  • Consult with and present to senior management on business trends in order to develop new services, products, and distribution channels
  • Identify opportunities for campaigns, services, and distribution channels that will lead to increased sales
  • Use knowledge of the Underground Construction Industry, market and competitors to identify and develop the company’s unique selling propositions and differentiators
  • Ensure that data is accurately entered and managed within the company’s sales management system
  • Forecast sales targets and ensure they are met
  • Maintain extensive knowledge of current market conditions
  • Track and record activity on accounts and help to close deals and meet targets
  • Submit weekly progress reports, ensuring accuracy of data
  • Other duties as assigned


  • Minimum of three (3) years’ experience in Underground Construction Industry
  • Postsecondary degree or diploma in business, marketing, economics, or a related field, or equivalent experience
  • Proven understanding of the industry and area of service
  • Excellent organizational, strategic, planning, and implementation skills
  • Ability to create realistic schedules and meet deadlines under stress and interruptions
  • High level of critical and logical thinking, analysis, and reasoning to identify underlying principles, reasons, and facts
  • Strong analytical and research skills
  • Excellent interpersonal, communication, and relationship management skills
  • Excellent attention to detail and a high degree of accuracy
  • High level of integrity, confidentially, and accountability
  • Ability to respond appropriately in high-pressure situations with a calm and steady demeanor
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills


  • Manual dexterity required to use desktop computer and peripherals
  • Overtime as required
  • Ability to attend and conduct presentations
  • Travel will be required

Website Application: Technical Sales Rep – Underground Precast | PROFORM

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